‘Celebrating 50 years of outstanding creativity in design and art direction. The annual D&AD Awards honour outstanding creativity, originality, technical excellence and innovation in design and advertising. For this special anniversary volume, each of the last 50 years is represented by a D&AD president or other key figure who shares his or her favourites from the year. From the birth of TV advertising in the sixties to the digital revolution of the 2000s, D&AD has lived through it all and helped to shape what it is today. This is the chance to explore the best from the world of creative communications over the past five decades.’
To borrow Churchill’s famous quote on democracy, D&AD is the worst form of award scheme, apart from all the others that have been tried.” – Sir John Hegarty
‘Not just a definitive visual reference of the very best of design and commercial creativity for generations to come, this is a personal, provocative and not always entirely on-message exploration of the very best of 50 years of design and art direction, told by those people who made it happen.’
Published by Taschen, designed by Planning Unit and edited by Dazed & Confused’s Roderick Stanley.
- Creative Review – “D&AD50 provides a fascinating overview of the shifting nature of the creative industry and many of the landmark pieces of work produced in the last 50 years.”
- Let’s Be Brief – “The D&AD awards remain the Oscars of the design world.”
- Another Magazine – In Pictures: 50 Years of D&AD